The Smilist-branded practices are independently owned and operated in NY and NJ by licensed dentists and their professional entities who employ the licensed professionals providing dental treatment and services.
Testimonials, demonstrations, dramatizations, or other portrayals of professional practice are permissible provided that they otherwise comply with the rules of professional conduct and further provided that the following conditions are satisfied:
-the patient or client expressly authorizes the portrayal in writing;
– appropriate disclosure is included to prevent any misleading information or imagery as to the identity of the patient or client;
– reasonable disclaimers are included as to any statements made or results achieved in a particular matter;
– the use of fictional situations or characters may be used if no testimonials are included; and
– fictional client testimonials are not permitted;